// Accountability

The guarantees

This page is the machinery behind the promises. The Principles say what we will and will not do. This page shows you which of those are enforced by our own code, and which are commitments we hold ourselves to. We keep that line visible on purpose: some of these a failed build stops us from breaking, and some rest on our word. Here is how you would catch us either way.

Enforced in code

Enforced by the build. Each guarantee in this section is checked every time we publish. If the check fails, the new version of the site does not go live. You do not have to trust that we remembered, because the release cannot ship while the check is red.

Enforced

Every figure in our published pricing benchmark is traceable to a named external source, or the build fails. A check runs before each release and refuses to publish if a single benchmark figure lacks a named source behind it. It prevents the thing every pricing page is tempted by: a number with no paper trail. To test it, pick any figure in the benchmark and follow it to its source. There is one for every row, because the release cannot run while one is missing.

Enforced

Nothing on the site is ranked. Directory listings are ordered alphabetically, and no page arranges firms by merit, preference, or who pays us, because none of them pay us to appear. A test that runs before release reads the published listings and stops the release if their order is anything but alphabetical. It prevents a quiet finger on the scale. To test it, read any directory top to bottom: A to Z, every time.

Enforced

A firm that asks to be removed is removed, and a fact a firm disputes is pulled from its page while we review it. These are not manual courtesies we might forget. The code that builds every public page filters a removed firm out of all of them and withholds a disputed fact from the page it appears on, and a test confirms a removed firm is gone from every surface before the site can ship. It prevents a firm we can no longer stand behind, or a fact it has challenged, staying up by inertia.

Enforced

Every sentence we publish about a firm is assembled from sourced facts, never lifted from the firm’s own marketing. The code that writes a firm’s description refuses to emit a phrase it cannot trace back to a recorded, sourced fact, and the build stops if it ever tries. It prevents the failure that quietly turns a directory into advertising: a flattering line nobody can source. What you read about a firm is compiled from facts, not copied from a pitch.

Enforced

Where too few people have shared a number for us to publish it honestly, the page says so instead of showing a figure. Below a fixed floor of contributions, the number is never computed into what we publish, so it cannot appear on the page or in the data behind it. A test confirms that a thin cell is withheld and a sufficient one is shown. It prevents a confident-looking price built on almost no data.

Enforced

The paragraph that explains how we make money cannot be quietly reworded. It is stored once, and every page that shows it renders that single copy. Change the words in one place and not the source of truth, and the build fails. It prevents the oldest trick in disclosure: softening the money language a little at a time. The sentence you read about our revenue is the sentence we are held to.

Commitments we hold ourselves to

The rest are commitments, not code. A machine does not enforce these. They are promises, and we state them plainly so you can hold us to them the ordinary way, by watching whether we keep our word.

Our word

No platform or software vendor we cover pays us anything, in any form: no commissions, no referral fees from them, no sponsorships, no affiliate links. This is how the business is built rather than a rule we could quietly drop, but it is our word and not a failing build, so we put it here and not above.

Our word

We will never sell the dataset or access to it. The rollups are public and free, and contributing earns access to the underlying figures as they accumulate. No code stops a future version of us from breaking this promise. There is only the promise, and the fact that selling the data would end the reason the data is worth anything.

Our word

We review correction requests within two business days. The removal or the dispute itself is enforced above, the moment we act on it. The two business days are a promise about how fast we act, a clock a machine does not keep for us. If we are slow, that is on us, and you are right to say so.

If you find a figure we cannot source, a ranking where we said there is none, or a firm still listed after it asked to leave, you have caught the enforced kind, and something is broken. Tell us. If we take a week to answer a correction, you have caught the promised kind, and we have simply failed to keep our word. Either way, the standards these enforce are written out in full on the Principles page.

Read the standards these enforce, in full: The Principles